While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI...Read More…
November 21, 2024 by Chris Stocking, President
Ditch the Marketing Funnel for the Customer Journey Web
For years, the marketing funnel has been pitched as the magic journey that customers and prospects... Read More…
October 7, 2024 by Kathy Dutton-Fanning - VP, Programming
5 Tips for Successfully Collaborating With Non-marketing Partners in Your Organization
Hey there, fellow marketers! Let's talk about something we've all faced at some point: working with... Read More…
December 13, 2023 by AMA Rochester
Pinnacle Awards Prep: Key Dates & Submission Tips
Award season is almost upon us, and AMA Rochester is excited to announce some important details and... Read More…
October 30, 2023 by AMA Rochester
5 Ways Effective Communication Strategies Drive Business Success
The communications function is a key part of the overall marketing equation. And in the... Read More…
September 26, 2023 by AMA Rochester
Leading Without Blame: Cultivating Trust and Respect
As emerging leaders, it's natural to want to prove yourself, showcase your skills, and drive your... Read More…