I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief... Read More…
5th Annual Collegiate Conference
AMA | Rochester Collegiate Relations 5th Annual Collegiate Conference February 23, 2018 AMA |... Read More…
3 Things I Learned Judging Logos from Alaska
Get the inside scoop straight from an experienced awards judge. It’s award entry season! Numerous... Read More…
AMA Rochester Collegiate Relations Student Marketing Campaign Competition
AMA Rochester Professional Chapter 5th Annual Collegiate Conference will be held at Brook Lea... Read More…
Twas the Night Before Advertising Christmas
Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. Read More…
What Makes a Super Bowl Ad Effective?
It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super... Read More…
What everyone is still getting wrong about social media
It’s 2017 and I can’t believe I still have to tell people this. Read More…
Answers in Action
Officially launched on May 16, 2016, the American Marketing Association (AMA) revealed its new... Read More…
2016 Pinnacle Awards Highlights
Thanks to our sponsors and attendees for celebrating the amazing work and talent of our local... Read More…