With the goal of ultimately raising awareness and changing the limited perception of its target... Read More…
July 23, 2013 by AMA Rochester
Doing more with less…and how it paid off
How the 2013 Pinnacle Award for the Interactive/Mobile category was won. Read More…
July 16, 2013 by AMA Rochester
Dimensional Party Invitation Delights Guests
By Bob Green, President and CEO, The Verdi Group Read More…
July 9, 2013 by AMA Rochester
Everything Rad, Indeed: Carestream’s Blog Reaches New Success Benchmarks
Launched in October 2009, Carestream’s blog, “EverythingRad,” was initially built as a platform to... Read More…
June 20, 2013 by AMA Rochester
Bold Ideas For Fresh Products
5LINX takes its packaging to a whole new level Read More…
June 18, 2013 by AMA Rochester
Meeting the Challenge: Overcoming Daunting Obstacles to Achieve Rigorous Goals for RSNA 2012
With the primary goal of driving exhibit traffic, Carestream’s Global Marketing Team overcame... Read More…
June 11, 2013 by AMA Rochester
"Revolutionary" Campaign Exceeds Response Objectives
By Bob Green, President and CEO, The Verdi Group Read More…
June 11, 2013 by AMA Rochester
"Revolutionary" Campaign Exceeds Response Objectives
By Bob Green, President and CEO, The Verdi Group Read More…
May 31, 2013 by AMA Rochester
Tackling Complex Products with Multiple Campaign Touch Points
The Business Situation In 2011, Brite invested in its BriteStar Managed Services platform by... Read More…
May 28, 2013 by AMA Rochester
2013 AMA | Rochester Collegiate Chapter Excellence Award
The American Marketing Association (AMA) at the national level and Rochester Chapter level connects... Read More…