With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy... Read More…
January 10, 2014 by AMA Rochester
Authoring Award-Winning Pinnacle Award Entries
We’ve all filled out our share of award submissions and other applications for recognition and... Read More…
December 10, 2013 by AMA Rochester
The Five Truths of Content Marketing
It was my privilege last week, to be the guest speaker on a webinar for the Rochester, NY Chapter... Read More…
November 18, 2013 by AMA Rochester
2013 Simon Marketing Association Case Competition
The Simon Business School’s 18th Annual Simon School Marketing Case Competition hosted by the Simon... Read More…
November 4, 2013 by AMA Rochester
NEWS RELEASE: WHAT’S NEXT IN DIGITAL MARKETING?
$62 Billion Dollars? That’s what a recent study indicated the digital marketing industry market is... Read More…
October 17, 2013 by AMA Rochester
Online Giving and Social Media Marketing: Useful Info for Nonprofits
According to the Pew Research Center’s Internet & American Life Project, 72% of online adults use... Read More…
September 10, 2013 by AMA Rochester
Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut
We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not... Read More…
August 25, 2013 by AMA Rochester
Connecting, Informing and Advancing
When we ask members why they join AMA | Rochester, one of the most popular responses is NETWORKING.... Read More…
August 13, 2013 by AMA Rochester
Aligning Social Media Strategies to Global Market Share Opportunities
Much of the growth in the healthcare industry is taking place outside of the United States- yet... Read More…