While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI...Read More…
The Human Marketing Algorithm in the Age of Artificial Intelligence
Sarah Martinez stares at her computer screen, the soft glow illuminating a half-empty coffee cup... Read More…
Ditch the Marketing Funnel for the Customer Journey Web
For years, the marketing funnel has been pitched as the magic journey that customers and prospects... Read More…
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Hey there, fellow marketers! Let's talk about something we've all faced at some point: working with... Read More…
Experts React: Google Delayed Third-Party Cookie Deprecation…Again
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Picking a Partner: Key Considerations When Selecting a Digital Agency
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You Have to Teach Your Sales Team How to Use Marketing Content
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Seasoned Advice for Early Career Marketing Professionals
On January 23, AMA | Rochester hosted a “Speed Networking” event with St. John Fisher University’s... Read More…
Marketers Love Data – But How Do Your Customers Really Feel?
“We’re a data-driven organization.” Read More…