The Simon Business School’s 18th Annual Simon School Marketing Case Competition hosted by the Simon... Read More…
November 4, 2013 by AMA Rochester
NEWS RELEASE: WHAT’S NEXT IN DIGITAL MARKETING?
$62 Billion Dollars? That’s what a recent study indicated the digital marketing industry market is... Read More…
October 17, 2013 by AMA Rochester
Online Giving and Social Media Marketing: Useful Info for Nonprofits
According to the Pew Research Center’s Internet & American Life Project, 72% of online adults use... Read More…
September 10, 2013 by AMA Rochester
Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut
We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not... Read More…
August 25, 2013 by AMA Rochester
Connecting, Informing and Advancing
When we ask members why they join AMA | Rochester, one of the most popular responses is NETWORKING.... Read More…
August 13, 2013 by AMA Rochester
Aligning Social Media Strategies to Global Market Share Opportunities
Much of the growth in the healthcare industry is taking place outside of the United States- yet... Read More…
July 30, 2013 by AMA Rochester
Expanding Awareness of B2B Product with Branding
With the goal of ultimately raising awareness and changing the limited perception of its target... Read More…
July 23, 2013 by AMA Rochester
Doing more with less…and how it paid off
How the 2013 Pinnacle Award for the Interactive/Mobile category was won. Read More…
July 16, 2013 by AMA Rochester
Dimensional Party Invitation Delights Guests
By Bob Green, President and CEO, The Verdi Group Read More…