While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI...Read More…
3 Generative AI Prompt Tips for Marketers (Plus 5 Free Prompts)
As generative AI continues to entrench itself into the marketing profession, it’s important to... Read More…
Picking a Partner: Key Considerations When Selecting a Digital Agency
Labor shortages, changing skillsets and limited resources are all challenges that marketers face.... Read More…
You Have to Teach Your Sales Team How to Use Marketing Content
You've invested time, resources, and expertise into crafting valuable marketing content—blog posts,... Read More…
Seasoned Advice for Early Career Marketing Professionals
On January 23, AMA | Rochester hosted a “Speed Networking” event with St. John Fisher University’s... Read More…
Marketers Love Data – But How Do Your Customers Really Feel?
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Pinnacle Awards Prep: Key Dates & Submission Tips
Award season is almost upon us, and AMA Rochester is excited to announce some important details and... Read More…
5 Ways Effective Communication Strategies Drive Business Success
The communications function is a key part of the overall marketing equation. And in the... Read More…
Leading Without Blame: Cultivating Trust and Respect
As emerging leaders, it's natural to want to prove yourself, showcase your skills, and drive your... Read More…
What is Content Marketing? 3 Tips for Success
If you've been in the world of marketing for more than a few days then you know content marketing... Read More…