PRESS RELEASE

For Immediate Release

Contact: Katie Kilfoyle Remis, AMA|Rochester,

Mobile: 585.729.2204

katie.kilfoyle@ama-rochester.org

Fast Track Your Digital Marketing Know-How With AMA|Rochester Oct. 28

Rochester NY – Digital marketing has become a cornerstone of strategic communications in the digital age. But knowing which channel to use and when can be confusing. In addition, marketers need to be creative to get their messages heard.

Local experts will clear up the confusion on Oct. 28 during AMA | Rochester’s popular Digital Speed Networking event. Eight panelists will share the latest trends, tips, and tricks on different aspects of digital marketing. Participants can choose any three of the topics and join the panelists for a 20-minute dive on the latest strategies and tools for digital marketing. The speakers and their topics are:

• Megan Connor Murphy, Director of Public Relations and Social Media, Martino Flynn – Social Media’s Link to Traditional Earned PR
• Chris Navin, Executive Vice President & CMO, Arca Interactive – Paid Search and Social Media Ads
• Laurie Dwyer, Owner/President, STRATEGIC INSITE, LLC & Senior Lecturer, Marketing RIT Saunders College of Business – Marketing Analytics
• Nicole Mahoney, CEO, Break the Ice Media – PR: A Digital Marketing Tactic
• Tina Clark, Manager of Digital and Social Media Strategy, & Diane Vair, Senior Account Supervisor,Roberts Communications – Surprise: For B2B, Facebook is the Place to Be
• Adriana Bóveda-Lambie Phd, RIT Saunders College of Business – Twitter, Facebook
• Erica Bizzari, Content Marketing Manager, Paychex – Content Marketing
• Christian Costa, Director of eCommerce, Brothers International Food – Selling Online

Visit ama-rochester.org for pricing information and to register.

The event is Oct. 28 from 5 to 7 p.m. at Max of Eastman, 25 Gibbs Street, Rochester NY 14604

ABOUT AMA|ROCHESTER

Founded in 1950, the American Marketing Association’s Rochester Chapter is Rochester New York’s only professional organization run by marketers for marketers. We provide our members with a national educational resource, offer high quality, educational seminars, networking opportunities, and the Pinnacle Awards, featuring Marketer of the Year competition, all to give members what they need to succeed in the ever-changing marketing industry. For more information visit www.ama-rochester.org.