Congratulations to all the winners
Congratulations to the Winners of the 2015 AMA|Rochester Pinnacle Awards!
The spotlight was on Rochester’s most creative and strategic marketers at the third annual AMA|Rochester Pinnacle awards gala! A total of 36 awards and 8 honorable mentions were given out during the festive evening. Congratulations to all the winners who earned the right to ‘walk the green carpet’, and to our fabulous finalists, too.
We also want to give a special shout-out to the co-chairs of this year’s AMA|Rochester Pinnacle awards program – Jill Kemp and Kelly Chapman – and all the great volunteers who made last night memorable.
MARKETER OF THE YEAR
For-profit: Truth Collective for Kodak/Kodak FilmWorthy
Non-profit: McDougall Communications for the National Warplane Museum
PINNACLE AWARD WINNNERS
For-Profit Campaigns
Branding Campaign
Winner: Digu for Pharos
Business-to-Business Communications
Winner: Truth Collective for Kodak
Business-to-Customer Communications
Winner: Catalyst for Xeikon Digital Presses
Honorable Mention: Tipping Point Communications for Darien Lake Theme Park
Integrated Marketing Campaign
Winner: Partners + Napier for Friendship Cottage Cheese
Small Budget Campaign
Winner: Truth Collective for Islamorada Beer Company
Small Business
Winner: Hybridge Network, LLC
New Product or Service Launch
Winner: Brite Computers
Special Event
Winner: Carestream Health
Honorable mention: Roberts Communications for Xerox Corporation;
Honorable mention: Text 100 for Xerox Corporation
For-Profit Tactics
Advertising (Print)
Winner: Carestream Health
Advertising (Online)
Winner: Partners + Napier for ConAgra
Honorable mention: Carestream Health
Blog
Winner: Carestream Health
Collateral
Winner: Rochester Software Associates
Direct Mail/Direct Response
Winner: Roberts Communications for Xerox Corporation
Honorable mention: Partners + Napier for Delta Private Jets
Logo Design
Winner: ShortSheets
Online/Interactive
Winner: Zimmet Group for Xerox Corporation
Print Piece/Packaging
Winner: ShortSheets
Social Media Initiative
Winner: Dixon Schwabl for Frontier Communications
Video/Audio Spot
Winner: Truth Collective and SMART Technologies
Website
Winner: Roberts Communications for Xerox Corporation
Honorable Mention: Hybridge Network, LLC
Non-Profit Campaigns
Branding Campaign
Winner: UR Medicine
Business-to-Customer Communications
Winner: Monroe Community College
Integrated Marketing Campaign
Winner: Roberts Communications for Excellus Blue Cross Blue Shield
Small Budget Campaign
Winner: McDougall Communications for National Warplane Museum
Special Event
Winner: Partners + Napier for National Multiple Sclerosis Society
Winner: Summit Federal Credit Union
Non-Profit Tactics
Advertising (Online)
Winner: Zimmet Group for The Strong
Collateral
Winner: Highland Hospital
Direct Response
Winner: United Way of Greater Rochester
Honorable mention: The Strong
Logo Design
Winner: Finger Lakes Community College
Print Piece/Packaging
Winner: Highland Hospital
Social Media Initiative
Winner: Dixon Schwabl for Heritage Classic Foundation
Video/Audio Spot
Winner: Partners + Napier for Excellus BlueCross BlueShield
Winner: Finger Lakes Community College
Website
Winner: The Strong
Honorable mention: RIT Production Services for RIT Inn and Conference Center
| Congratulations to the Finalists |
| Antithesis Advertising for Regional Transit Service (RTS) |
| Brand Cool for NYSERDA |
| Brand Cool for Rohrbach Brewing Company |
| Brand Cool for The Children’s Agenda |
| Break The Ice Media for Casa Larga Vineyards |
| Clark CSM for the YMCA of Greater Rochester |
| Dumbwaiter Design for Bully Hill Vineyards |
| Dumbwaiter Design for Troyer Race Cars |
| Hairzoo |
| ITX Corp. for 5LINX |
| L-Tron Corporation |
| Martino Flynn |
| Martino Flynn for the Buffalo Bills |
| Martino Flynn for The Mentholatum Company |
| Partners + Napier for Mederma |
| Paychex |
| RIT Production Services for NYS Pollution Prevention Institute |
| RIT Production Services for Rochester Institute of Technology |
| RIT Production Services for The Wallace Center at RIT |
| Roberts Communications for Iberdrola/RGE/NYSEG |
| Roberts Communications for Rochester Advertising Federation |
| Rome Celli–Associate Real Estate Broker |
| SIGMA Marketing for an Automobile Client |
| The Marketing Collaborative for Cornell University Computing and Information Science |
| The Verdi Group for Carestream Health |
| Truth Collective for Cooper Vision |
Thank You, Awards Committee
Jill Kemp, Co-Chair/Vice President, AMA|Rochester Awards
Kelly Chapman, Co-Chair
Mike Baron
Tanya Babcock
Rachel Ballatori
Holly Barrett
Christian Costa
Kelly Chapman
Laurie Dwyer
Katie Kilfoyle Remis
Heidi Marcin
Mary Ellen McArdle
Gretchen McGrath
Alexandra Myers
Greg Napierala
Nikki Nisbet
Cathy Rubino Hines
Susan Sullivan
Paul Schiller