LinkedIn is to the world of business what Facebook is to the world of cat videos – THE place to share content and have yourself and your company’s content seen.
LinkedIn has evolved from a tool used mainly to find a job, to a powerful source for all things business related – news, content, company updates, and more. It is the perfect place to engage existing and potential customers, establish yourself or your company as a thought leader and identify, research and connect with sales leads.
At Roberts Communications, we are helping our B2B clients maximize their LinkedIn presence. In October – as part of an AMA Rochester “Speed Dating” Event – Brian Rapp and Tina Clark spoke with participants about “Five Ways to Use LinkedIn for B2B Results”.
For a deeper dive, check out the SlideShare presentation: