Roundtable Format To Discuss Trends and Examples in B2B and B2C Social Marketing October 22^nd

Rochester NY – According to a survey of 2,800 marketers from the 2014 Social Media Marketing Industry Report, as the benefit of digital marketing is evolving and growing in both B2B and B2C marketing a significant 92% of marketers indicate that social media is important for their business. To hear from industry experts, the American Marketing Association, Rochester Chapter is hosting a digital marketing round table educational workshop on Wednesday October 22, 2014.

This session will bring in both client side and agency side experts to share secrets and lead discussions. Within a Digital Speed Dating format without the creepy, awkward silences, attendees will learn the latest social media trends, advance knowledge on all things social, and hear real examples and solutions from people that specialize in digital marketing. Each participant will join 20 minute sessions, for a total of three different self-selected experiences.

Local marketing experts leading the table discussions include:

Speakers:

+ LinkedIn with Brian Rapp and Tina Clark – Roberts Communications.

+ Event marketing with Andrew Knoblauch – Dixon Schwabl.

+ Video content with David Moffitt – Going to the Sun Marketing.

+ Branding with Jennifer Cisney – Kodak Alaris.

+ Instagram with Mike Johansson – RIT and Consultant.

+ Twitter and Facebook with Katie Schepler – 5LINX.

+ Social advertising with Breanna Banford – Yelp.

October 22, 2014 – Max of Eastman Place, 25 Gibbs Street Rochester 14608

• 5pm – Networking and registration
• 5:30 to 7pm – Program
• Registration: http://goo.gl/ohsKXo

At AMA|Rochester, we provide high quality, educational seminars and workshops, networking opportunities and are part of a national educational resource. We thank our sponsors for helping us to make this event possible:

| @RobertsComm | @gttsmarketing | @NazarethCollege | @DixonSchwabl |

ABOUT AMA|ROCHESTER

Founded in 1950, the American Marketing Association’s Rochester Chapter is Rochester New York’s only professional organization run by marketers for marketers. We provide our members with a national educational resource, offer high quality, educational seminars, networking opportunities, and the Pinnacle Awards, featuring Marketer of the Year competition, all to give members what they need to succeed in the ever changing marketing industry. For more information visit www.ama-rochester.org/.