AMA | Rochester is proud to announce the finalists for the 2014 Pinnacle Awards, featuring the Marketer or the Year Awards.
In the For-Profit section, AMA | Rochester is proud to announce the following finalists:
Branding Campaign
- The Verdi Group & Perry Veterinarians — Perry Vet Rebranding
- Carestream Health — Rebranding Carestream Social Properties
B2B Campaign
- Partners + Napier & Barista Prima — Keurig Green Mountain Coffee Roasters
- The Verdi Group & Skillsoft — Beautiful Mind
- Xerox — Get Optimistic
Integrated Marketing Campaign
- Martino Flynn & The Buffalo Bills — Buffalo Bills Ticket Campaign
- Xerox — Connect Key
- Partners + Napier & Galbani — Caprese Challenge
Small Budget Campaign
- The Verdi Group & Carestream Health — Vita CR Chiropractor Camp
- Vamos Public Relations & Paul Irving — Irving 4 Judge
New Product or Service Launch Campaign
- The Verdi Group & Carestream Health — DRX 2530C Launch
- General Code — Electronic Code Solutions Product Launch
Special Event
- Carestream Health — Meeting The Challenge Of RSNA
- The Verdi Group — The Verdi Beaujolais Nouveau Partee
Advertising (Print)
- Carestream Health — Carestream Corporate Calendar
- Roberts Communications & Xerox — Inkjet
Advertising (Online)
- Carestream Health — US&C X-Ray Solutions
Blog
- Carestream Health — Everything Rad Blog
Collateral
- Martino Flynn & W.F. Young — Absorbine Dealer Catalog
Direct Mail/Direct Response
- The Verdi Group & Profit Strategies (Coolfront) — Coolfront Distributor Mailing
- Roberts Communications & Xerox — Xerox iGen Truth
Logo Design
- Martino Flynn & Genesee Valley Trust — GVT Logo Re-Design
- Truth Collective& Smarter Travel — Smarter Travel Logo
Online/Interactive
- Paychex — (k)Index
- Paychex — 7QuestionsEbook
Photography
- Martino Flynn & The Buffalo Bills — CJ Spiller Photography
- Martino Flynn & Golf Galaxy — GGXY Photography
Print/Packaging
- Clark CSM & Black Button Distilling — Black Button Packaging
- The Verdi Group — Beaujolais Nouveau Partee Invitation
Social Media Initiative
- Carestream Health — Carestream Social Media Initiative
Trade Show Promotion
- Carestream Health — RSNA Promotion
Video/Audio Spot
- Truth Collective & SMART Technologies — SMARTamp
- Martino Flynn & Met Life — Wake Up Call
- K2 Communications & Welch Allyn — Welch Allyn Kleen Spec Video
Website
- Roberts Communications & Health Integrated — Health Integrated Website
- Dumbwaiter Design & Klein Steel — Klein Steel Website
- Clark CSM & Bristol Mountain — Learn to Ski Website
- Atomic Design & Hanna Properties — Hanna Properties Mobile Site
In the Not-For-Profit section, AMA | Rochester is proud to announce the following finalists:
Branding Campaign
- Partners + Napier, Excellus BlueCross BlueShield, and Butler/Till — Life Has a Plan
B2B Campaign
- Excellus BlueCross BlueShield — Turning 65 Program
Integrated Marketing Campaign
- Excellus BlueCross BlueShield, Partners + Napier, and Butler/Till — Life Has a Plan
- Martino Flynn & Breast Cancer Coalition of Rochester — BCCR Campaign
Small Budget Campaign
- Zimmet Group & Allendale Columbia — Cure for the Common Core
- Partners + Napier & Wall Therapy — Wall Therapy Campaign
New Product or Service
- Excellus BlueCross BlueShield — Reaching Our New Consumer Market
Special Event
- Truth Collective & Ad Council of Rochester — Ad Council RISE
- Saunders College of Business at RIT — Saunders College Glasser Lecture
Collateral
- Excellus BlueCross BlueShield — Health Care Exchange Guidebook
Direct Mail/Direct Response
- United Way of Greater Rochester — Living United
- Excellus BlueCross BlueShield — Handraiser Direct Mail Campaign
Online/Interactive Marketing
- Butler/Till — Digital Media Plan, Excellus BlueCross BlueShield
- Dumbwaiter Design & RIT Innovative Learning Institute — ILI Microsite
Photography
- Partners + Napier, Excellus BlueCross BlueShield — Life Has A Plan
Print Piece/Packaging
- Dixon Schwabl & Wilmot Cancer Center — 2013 Discovery Ball
- Excellus BlueCross BlueShield — Life Has A Plan Poster
- K2 Communications & UR Medical Center — Toast to Your Health
Social Media Initiative
- Dixon Schwabl & PGA — PGA Championship Social Media Campaign
- Greece Chamber of Commerce — Taste of the Town
Video/Audio Spot
- Dixon Schwabl & American Lung Association — American Lung Association PSA
- Partners + Napier, Excellus BlueCross BlueShield, and Butler/Till — Life Has A Plan TV Spot
- Greece Chamber of Commerce — Taste of the Town
Website
- Atomic Design & RCIL — RCIL Mobile Site
- Excellus BlueCross BlueShield — Life Has A Plan Website