For Immediate Release

Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402

If there’s one thing you should be planning for this year, it’s the impact mobile is going to have on your overall marketing efforts. It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and with this new technology came a new avenue for marketers as well. The age of Internet marketing was born.

Just when marketers thought they had understood the latest in online marketing, along came another avenue that has become a vital element of successful online marketing campaigns: mobile marketing. Mobile usage has been steadily rising among U.S. adults over the past several years, with Americans spending an average of 1 hour and 22 minutes per day on their mobile devices in 2012 (up from 54 minutes per day in 2011).

Mobile marketing gives marketers the ability to connect with their consumers at the right time, the right place and with the right offer. Come and learn from the experts. Sean Flaherty, VP of Strategy, ITX Corp. will offer you and your company some specific ideas on how to ensure your company is mobile.

EVENT INFO:

March 19, 2014:  7:30am Networking.  8:00-9:00am Program

Monroe Golf Club, 155 Golf Ave., Pittsford, NY 14534

AMA dues paying members: $25.   Non members: $ 35.   Students: $20

More information: www.ama-rochester.org/WP/events/mobile-marketing/

AMA Registration link: http://goo.gl/xJ0O3l