I would extend a thank you to Dean David Martin – Ronald L. Bittner School of Business at St. John Fisher College for the financial sponsorship and hosting the AMA | Rochester David Meerman Scott event at St. John Fisher College in April. The sponsorship and other in-kind support facilitated student and faculty attendance to the Event from the following Colleges and Universities:
- St. John Fisher College
- Daemen College
- Rochester Institute of Technology
- Roberts Wesleyan College
- Finder Lakes Community College
- Canisius College
- University of Rochester Simon Graduate Program
- SUNY – University of Buffalo
- SUNY – Brockport
- SUNY – Geneseo
- SUNY – Fredonia
Local College Deans share their thoughts on the experience:
Gregory R. Wood, Ph.D. – Associate Dean, Richard J. Wehle School of Business Canisius College
“David Meerman Scott gave an energetic and thought provoking presentation that challenged both the professionals and the college students in the audience to think beyond conventional marcomm strategies. He provided numerous examples of how organizations should be leveraging the global network to engage consumers and respond to their needs.”
“Bringing David Meerman Scott to the St. John Fisher campus was a wonderful way for the Rochester AMA to promote the marketing profession to college students from a number of different campuses. His keen insight on the challenges faced by organizations in today’s fast paced business environment was stimulating and upbeat. The event also provided a great opportunity for students to network with professionals from several different business organizations.” Learn more about the Canisius AMA organization.
Monica A. Hodis, PhD – Assistant Professor of Management/Marketing Bittner School of Business, St. John Fisher College
“The Real Time Marketing & PR event was another AMA|Rochester success! David Meerman Scott was an inspiring, energetic, and engaging speaker. The Fisher students are still excited to talk about the event and the concepts they learned. They went out and bought the books and are planning to use some of the concepts they learned to increase their own online presence over the summer. Newsjacking in particular caught their interest, but I think the entire “real-time marketing” concept is extremely appealing to them. Our students are after all digital natives and this is their playground. They instinctually understand the need for real-time online engagement with consumers because for them it’s just the way things are. News, sports, entertainment, and the daily musings and experiences of their friends are already experienced and shared in real-time on Twitter, Facebook, etc. on a daily basis.”
Author: Russ McDonald, AMA | Rochester – VP Collegiate Relations
Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, supply chain, and holds several patents. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on several other not-for-profits as a Board of Director including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer. Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.