--- title: 2012 Collegiate Excellence Award description: By Russ McDonald, Vice President Collegiate Relations AMA | Rochester’s support and involvement with universities and colleges has grown considerably in Rochester over the past several years and is expanding to the Buffalo area. One our affiliated Collegiate Chapters’ Marketing Club was honored with a Collegiate Chapter Excellence Award (CCEA) at the annual AMA | Read More… --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **October 18, 2012** by **AMA Rochester** ## 2012 Collegiate Excellence Award *By Russ McDonald, Vice President Collegiate Relations* [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "Women in brainstorm group")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)AMA | Rochester’s support and involvement with universities and colleges has grown considerably in Rochester over the past several years and is expanding to the Buffalo area. One our affiliated Collegiate Chapters’ Marketing Club was honored with a Collegiate Chapter Excellence Award (CCEA) at the annual AMA | Rochester “Marketer of the Year” May 2012 event. The CCEA submissions were evaluated for demonstrated excellence in their chapter’s leadership, membership, programs, professional development, community service, and involvement with the American Marketing Association (AMA) at both the National level and the Rochester level. The winning chapter of the CCEA is awarded a $1,000 for future Collegiate Chapter development. As Chair of the judging committee I select marketing professionals to judge the submissions. This year’s judges were: - Barbara Cote’, Creative Director at [Sigma Marketing Group](http://www.sigmamarketing.com/) - Emerson Fullwood, former Executive Chief of Staff and Marketing Officer at [Xerox](http://www.xerox.com/) - Marjorie Stell, Director Strategy and Planning OCMO Consumer Marketing at [Kodak](http://www.kodak.com/) **Highlights of the CCEA winner** > **The [Marketing Club at St. John Fisher College](http://www.sjfc.edu/academics/bittner/departments/marketing/) was the recipient of the Collegiate Chapter [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "hands on keyboard")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Excellence Award for 2012. ** The marketing club held a number of student marketing events on campus, attended and supported AMA | Rochester events with student volunteers, and attended the 2012 AMA International Collegiate Conference in New Orleans. The marketing club received several international AMA awards including: “Outstanding Marketing Week Activities 2011 – 2012”, “Outstanding Chapter Planning 2011 – 2012”, “Most Number of Views”, and “Most Number of Videos Submitted” in the AMA Save Lives Winter 2011 and Spring 2012 campaign. **CONGRATULATIONS!** [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "Russ McDonald")](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Russ McDonald Vice President Collegiate Relations Posted in [Awards](https://www.ama-rochester.org/blog/tag/awards) ## Post navigation [Collegiate Relations 2012 – 2103](https://www.ama-rochester.org/blog/2012/10/14/ama-rochester-collegiate-relations-2012-2103) [Build On Proven Success](https://www.ama-rochester.org/blog/2012/10/19/build-on-proven-success) #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLImFjjdCuTNWaGYlGSQfzDoMcoGz0yUcr3noX8Yrjs4HCUXDTh14Mbn%2FbESrjOrJBLQm89h8hvUFDdMMwwDMO1rOQBD5av1AhU9JXQsbmTwRSmJext1XtEKCv88mb7YlYWLwE3LTlMVFbVRGD67EgfpjlnWPJqm25sx9AKgyh%2FonzU06fx95DZVvGAiMfdG%2FsSoew%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2022-09-16T15:41:17.920Z", "datePublished" : "2012-10-18T19:23:45.000Z", "headline" : "2012 Collegiate Excellence Award", "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/2012/10/18/2012-collegiate-excellence-award", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```