By Javier Bautista
I was first introduced to the American Marketing Association (AMA) as I made a transition from a Process Improvement and Product Development career to one in Marketing Research. At the time the AMA had partnered with the University of Georgia and others to develop a self-study program in marketing research (Principles of Marketing Research). This is what the AMA does best. It collaborates with other professional organizations to expand the skill set of marketing professionals helping advance their careers and making the right connections.
The American Marketing Association (AMA) is one of the largest professional associations in the world with over 30,000 members who work, teach and study in the field. By becoming a member, you gain access to:
- A vast body of marketing knowledge
- High-quality training programs
- The latest tools and tactics
- Exposure to leading-edge thinking
- Opportunities to interact with marketing peers around the world
Marketer’s Toolkit
This online toolkit can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location.
Topics covered:
Webcasts, White Papers, Ebooks and Publications
Get access to timely topic webinars such as Leveraging the True Power of Social Media with Email and How to Get Exceptional Consumer Insights and Marketing Research Using Facebook.
Download informative eBooks like How Brands Grow: The Science Behind Market Share, white papers such as”Marketing Optimization in the Digital Age” as well as best practice articles, industry publications and exclusive studies to keep you informed.
AMAConnect
AMAConnect is the AMA’s online community exclusively for marketer
| Address day-to-day challenges by asking questions and getting answers to pressing business challenges you are facing |
Stay at the forefront of marketing thinking and practices, and increase your knowledge through social media tools and content sharing |
| Topics |
Sectors |
| Advertising | B2B Marketing |
| Brand Management | Healthcare Marketing |
| Consumer Behavior | Higher Education Marketing |
| Direct Marketing | Nonprofit Marketing |
| Global Marketing | Professional Services Marketing |
| Interactive Marketing | |
| Marketing Academics | |
| Marketing Research | |
| Marketing Strategy | |
| Retailing |
Career Resource Center
Access the Career Resource Center if you are looking for a new position, just looking for advice or if you are looking for talent.
Connect – Inform – Advance
Locally, stay in touch with your old colleagues and make new relationships by attending our programming and networking events. Be informed of the challenges seen in the local Rochester area. Expand your network as you advance your career and your knowledge in the marketing field.
Market Smarter with AMA | Rochester
Editor’s note: Javier Batista is Vice President of Membership for AMA | Rochester. He works as an independent consultant in the area of marketing research and marketing analytics where he helps companies determine what products to offer, what markets to target and how to position those products by incorporating the voice of the customer into the product life cycle. Javier has over 20+ years experience working in a diverse field of industries – High Tech, Pharmaceutical, Medical Device and Testing, Photography, Manufacturing, Telecommunications, US Government, and Retail. As VP of Membership Javier will serve as the voice of the marketing professionals in the greater Rochester area and his main responsibility will be to drive membership value which AMA Rochester members truly deserve.
Javier can be reached via email at bautistajav@yahoo.com
