As the marketing landscape rapidly evolves, the skills required to thrive in the industry must...Read More…
3 Tasks to Delegate to Your AI “Intern”
While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI... Read More…
The Human Marketing Algorithm in the Age of Artificial Intelligence
Sarah Martinez stares at her computer screen, the soft glow illuminating a half-empty coffee cup... Read More…
Ditch the Marketing Funnel for the Customer Journey Web
For years, the marketing funnel has been pitched as the magic journey that customers and prospects... Read More…
5 Tips for Successfully Collaborating With Non-marketing Partners in Your Organization
Hey there, fellow marketers! Let's talk about something we've all faced at some point: working with... Read More…
Experts React: Google Delayed Third-Party Cookie Deprecation…Again
What’s Going On and Why You Should Still Care The uncertainty surrounding third-party cookies... Read More…
3 Generative AI Prompt Tips for Marketers (Plus 5 Free Prompts)
As generative AI continues to entrench itself into the marketing profession, it’s important to... Read More…
Picking a Partner: Key Considerations When Selecting a Digital Agency
Labor shortages, changing skillsets and limited resources are all challenges that marketers face.... Read More…
You Have to Teach Your Sales Team How to Use Marketing Content
You've invested time, resources, and expertise into crafting valuable marketing content—blog posts,... Read More…
Seasoned Advice for Early Career Marketing Professionals
On January 23, AMA | Rochester hosted a “Speed Networking” event with St. John Fisher University’s... Read More…