FEATURED POSTS

Digital Marketing Analytics Thought Leadership

Ditch the Marketing Funnel for the Customer Journey Web

Chris Stocking, President -  
21 November 2024
For years, the marketing funnel has been pitched as the magic journey that customers and prospects go through when making a purchase: awareness, interest, consideration, decision, ...
Marketing Communications Thought Leadership

5 Tips for Successfully Collaborating With Non-marketing ...

Kathy Dutton-Fanning - VP, Programming -  
8 October 2024
Hey there, fellow marketers! Let's talk about something we've all faced at some point: working with our non-marketing colleagues on projects. You know the drill: you've got this ...